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You Can Ski On This Hotel

You Can Ski On This Hotel

April 10th, 2018 –

Audemars Piguet unveils the new Hôtel des Horlogers next to its own Musée Atelier, also designed by BIG, in Switzerland’s scenic Vallée de Joux. Guests will be able to ski down the hotel’s zig zagged rooftops and into the valley landscape of Le Brassus.

The new travel destination will be ready to welcome skiiers in 2020.

Whether it’s huge skyscrapers or container houses, when it comes to innovative architecture, few firms do it as well as the Bjarke Ingles Group (BIG). That’s probably why storied watch brand Audemars Piguet commissioned the firm for the Hôtel des Horlogers in Switzerland. A collaborative project between the brand, BIG and local fim Cche Architecture, the hotel will be a sprawling 75,000 sq ft complex complete with restaurants, bar, spa, conference center and plenty of guest rooms arranged in a zig-zagging slab configuration that will allow guests to ski directly from their rooms to the local ski trails when the paths are covered in powder. Yes, you read that correctly.

You’ll be able to ski down the hotel. The project is set to be completed in 2020 and will sit near the Musée Atelier Audemars Pigu et that BIG and the rest of the team from thehotel are also involved in.

It’s great to have South East neighbours like Nude Creative to lean on for creative advice and inspiration. I still find it baffling just how quickly Simon and the team get to the heart of brief and create fantastic solutions that work.

Jamie Mckinnon
Managing Director
JP Construction Ltd

A valuable and reliable partner to our business. Nude Creative have proven to be very creative and proactive. They are able to deliver in extremely short periods of time. Always ready to receive and give quick feedback, they are a valuable and reliable partner to our business.

Joe Bursell
Marketing Manager
Pen Test Partners