August 23th, 2024 –
Back in the late 90s, if you had money to burn and wanted a watch that looked like no other, one whose dials made the Rio Carnival look like an Amish funeral, you wore one of two brands: Alain Silberstein or Franck Muller. These were watches with the volume turned up LOUD . Indeed, Alain Silberstein was heavily influenced by the ever-colourful designs of the Swatch brand, while none other than Elton John declared Franck Muller ‘the Picasso of watches’.