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June 8th, 2024 –
Ask anyone what the name Bugatti means to them, and they’ll likely respond with something along the lines of “the fastest car in the world.” It’s how the brand reintroduced itself to the world, and it’s a moniker that the brand has been defined by since the Veyron. However, Stephan Winkelmann, formerly of Lamborghini and Audi Sport, wants more for the brand.
It’s great to have a neighbour like Simon to lean on for creative advice and inspiration. I still find it baffling just how quickly Simon gets to the heart of brief and create fantastic solutions that work.
Our company partners with Simon on a variety of branding and positioning projects. I can say without hesitation that he is one of the most client responsive and responsible designers I have worked with over my 25-year career. He has great design talent, easy wit, and an ability to cope under considerable pressure.