June 8th, 2024 –
Ask anyone what the name Bugatti means to them, and they’ll likely respond with something along the lines of “the fastest car in the world.” It’s how the brand reintroduced itself to the world, and it’s a moniker that the brand has been defined by since the Veyron. However, Stephan Winkelmann, formerly of Lamborghini and Audi Sport, wants more for the brand.
Furthermore, consultation with customers led to the realization that Bugatti buyers want a car that is quicker and more agile. Enter the Chiron Pur Sport. The same 1,479 horsepower and 1,180 lb-ft of torque are produced by the regular Chiron’s 8.0-liter quad-turbo W16, but top speed is limited to a relatively pedestrian (for Bugatti) 218 mph, while weight has been shed, gearshifts have been quickened, and the suspension and chassis have been reworked for better handling. So is it really a different breed of Bugatti or is the Pur Sport merely a marketing exercise and a way to get $3.25 million out of another 60 buyers?