I was entrusted to create the Senzo Racewear brand from the ground up, developing a distinctive identity for a performance-driven brand with a strong connection to the world of motorsport.
From the initial brand concept and visual identity through to its ongoing application, I created a bold and contemporary look that could work seamlessly across a growing range of touchpoints. The brand has since been rolled out across the Senzo website, product packaging, marketing materials and a variety of other brand communications.
The result is a confident, recognisable identity with the flexibility to evolve alongside the business — combining a strong visual presence with the energy and attitude you’d expect from a modern racewear brand.
