William Hill – Omni Toolkit

I was brought in to create a comprehensive suite of creative materials for the William Hill Plus Omni Toolkit, designed to support the brand across a wide range of marketing touchpoints.

Working within the established William Hill visual identity, I developed a flexible and consistent design system that could be adapted across multiple formats and channels, from digital communications and promotional assets through to print materials.

The project involved creating a broad range of engaging, on-brand assets, ensuring the toolkit felt cohesive while giving the team the flexibility to communicate the William Hill Plus proposition effectively across every touchpoint.

Our Creative Blog

World’s Most Complicated Watch

August 23th, 2024 – Back in the late 90s, if you had money to burn and wanted a watch that looked like no other, one whose dials made the Rio Carnival look like an Amish funeral, you wore one of two brands: Alain Silberstein or Franck Muller. These were watches with the volume turned up LOUD

Nujuma, Saudi Arabia

July 10th, 2024 – Ritz-Carlton Reserve properties are all designed to offer a private, transformative travel experience focused on human connection and a blend of local culture, heritage, and environment. The Nujuma resort follows the template. It’s a luxury destination with 63 one- to four-bedroom water and beach villas and a range of luxurious amenities and

Bugatti Chiron Pur Sport

June 8th, 2024 – Ask anyone what the name Bugatti means to them, and they’ll likely respond with something along the lines of “the fastest car in the world.” It’s how the brand reintroduced itself to the world, and it’s a moniker that the brand has been defined by since the Veyron. However, Stephan Winkelmann, formerly