British Masters Cycle Racing

I was brought in to develop a new brand identity for British Masters Cycle Racing (BMCR), creating a visual direction that respected the organisation’s heritage while giving the brand a more contemporary and forward-looking feel.

The challenge was to create an identity that would appeal to both its established racing community and future generations of riders, while retaining a strong connection to the history and credibility of BMCR.

Alongside the new identity, I also designed and developed a completely new website, creating a more engaging and accessible digital experience and giving BMCR a platform that could better support its members, events and ongoing growth.

Our Creative Blog

World’s Most Complicated Watch

August 23th, 2024 – Back in the late 90s, if you had money to burn and wanted a watch that looked like no other, one whose dials made the Rio Carnival look like an Amish funeral, you wore one of two brands: Alain Silberstein or Franck Muller. These were watches with the volume turned up LOUD

Nujuma, Saudi Arabia

July 10th, 2024 – Ritz-Carlton Reserve properties are all designed to offer a private, transformative travel experience focused on human connection and a blend of local culture, heritage, and environment. The Nujuma resort follows the template. It’s a luxury destination with 63 one- to four-bedroom water and beach villas and a range of luxurious amenities and

Bugatti Chiron Pur Sport

June 8th, 2024 – Ask anyone what the name Bugatti means to them, and they’ll likely respond with something along the lines of “the fastest car in the world.” It’s how the brand reintroduced itself to the world, and it’s a moniker that the brand has been defined by since the Veyron. However, Stephan Winkelmann, formerly